Agencia Grupo Cinco

Digital Experience Creation:
Case Study of Website Design for Agencia Grupo Cinco

A comprehensive project was developed to create a website for the Agency Grupo Cinco, in which the following was carried out: the development of touchpoints and objectives, project brief, benchmarking, surveys, empathy map, archetypes, and navigation map; followed by the creation of wireframes, flow diagrams, wireflows, UI kit, and the high-fidelity prototype. The necessary research was conducted throughout the entire process to achieve a final usable digital product.

The Grupo Cinco Agency aims to position itself as the leading digital agency in Chile and LATAM by developing digital experiences and content on the web. Their approach is based on criteria such as UX, UI, focusing their services towards small and medium-sized enterprises (SMEs) and providing personalized advice tailored to the specific needs of each project.