Development

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Building an emerging brand during the onset of the pandemic was a challenging project in difficult times. With stiff competition in the market, our strategy focused on communicating the quality of products made in the UK through direct advertising with a timely and evocative slogan.

The design of the packaging was tailored to what users seek in similar products, based on market research conducted in the UK. As a result, users could find consistent information about pandemic-related developments and updates when interacting with our products. Additionally, we entered Amazon's listing, creating informative slides for the A+ Content that highlighted the product's features and qualities.

The website was focused on providing timely information, based on the evolution of the pandemic and latest news, in addition to having an e-commerce platform that streamlined the purchase of products with specific technical specifications for the user to have clarity on what they were buying and tailored to their search.